This post originally appeared on the Buffer blog.
Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash.
Visual content will get a big boost. Top tweets will get a bump. And we’ll all be scrambling to find out what works best on this extreme makeover of our Twitter homes.
While you wait your turn to find your way around your new profile, you might be interested to plan ahead. We collected some Twitter tips from past stories, some psychological studies on marketing best practices, and some ideas on how each of these different factors might combine for some truly terrific tips on how to handle your new Twitter profile.
The full list of what’s changed appeared on Twitter’s blog when the redesign was announced. Here are the details:
In addition, new users will start with these profiles, so if you’re at all interested in doing some early test runs to see how the profiles work, you can set up an alternate account and give the new design a go.
View Full Article here.
Original Article Credit: Jim Edwards, Business Insider
Google's plan to replace cookies with a new tracking device called AdID is, in some respects, a giant "screw you!" to Microsoft, Facebook and Apple.
Pretty much all aspects of the internet (except for mobile apps) are largely based on cookies and the data they generate.
For Google — as the web's single largest player — to even suggest that it may abandon them is akin to having your dinner partner suddenly stand up, grab the tablecloth, and fling all the food and plates out of the window.
Cookies are the little bits of software code that web sites use to track your internet surfing. They help sites know whether you're logged in or logged out, and advertisers use them to target you with ads. Critics dislike them because they reduce privacy on the web (even though your data within them is anonymous), but without them the web doesn't work very well.
Google has been losing the war over cookies for a while now. Microsoft has made "do not track" the default setting in its Internet Explorer browsers. Apple's Safari browser blocks third-party cookies altogether. New versions of Firefox will block them, too. Google's Chrome browser stands alone in allowing all cookies as the default setting. Chrome is now the most popular browser, but it is easy to switch tracking off.
Rather than continue fighting that rearguard action, Google seems to be saying, "Hey, let's just start a whole new war over here, around this device called AdID."
Huge sums of money are at stake. Google earns billions from mobile advertising for instance, but cookies don't exist inside many mobile environments or indeed anywhere inside Apple's iOS devices, iPhone and iPad.
Facebook, similarly, has its own login that it can track because people rarely log out of Facebook when they leave to go elsewhere on the web. Facebook gets $6 billion in ad revenue annually — that's needle-moving money that might have been spent on Google if Facebook did not exist.
Advertisers like to be able to compare apples to apples in terms of ad data, so they can see which campaigns performed best. Cookies used to give them that level of comparability. But it's difficult to compare results of a Facebook ad campaign with results of a web-based cookie targeting campaign, because the two campaigns are being targeted off two different types of data. (That's one reason why Facebook launched FBX, its cookie-based ad exchange, and bought Microsoft's cookie-based Atlas ad server — so advertisers can compare results on and off Facebook.)
Apple tracks its mobile users with a device called IFA or IDFA.
And Microsoft has largely exited the ad business, which is why its browsers now signal that users do not want to be tracked.
Google is running out of room on the internet, in other words. Facebook and Apple offer their own non-cookie alternatives. Google's visibility into those ecosystems is being reduced.
"Running out of room on the internet" is, of course, a relative term. As this chart shows, Google's cookie-rich Android environment is taking significant share. Microsoft's Windows ecosystem runs on cookies too.
But Google is likely looking 10 years down the road. It's thinking, "How can we box in Facebook, Microsoft and Apple, so that we're not excluded from systems for ad targeting that they control?"
Getting everyone — i.e. advertisers — on board with AdID will likely be the answer.
If Google can prove to advertisers that AdID should be the new internet-wide standard, then it could own a monopoly on ad-tracking data.
Here's Google's likely criteria for AdID, from a speculative but enormously enlightening column by Ari Paparo, an svp/media products for Bazaarvoice, and a former AppNexus, Google and DoubleClick exec:
Various clients reliant on the AdID will not be able to share data without going through a Google system or translating the IDs into a common domain, adding a ton of friction.
Another word for "friction" here is profit. if Google can create an ad-tracker that covers the entire Android-Windows-Web environment, and its data is so powerful that advertisers will balk at media that don't use it, then we may indeed be looking at a future in which you can't do business on the internet "without going through a Google system."
This post was originally published on the blog of design agency Soda Studio. Below are excerpts from that original article.
As an interaction designer, how often have you run into projects where you’re asked to ensure a great ‘user experience’, without looking at the cocktail of emotions your design might produce? "Preventing frustration or any other negative emotion makes it good enough" or “we want to delight our customer” they might say. Well, they're missing something.
About emotions. Before we continue: first, a little about emotions. Even in science, for the concept of emotion there’s no clear single definition, nor is there consensus on a categorization. But a useful definition is: an emotion is a subjective feeling that is mentally directed toward some person, thing or event, real or imagined (adapted from Peter Gray - Psychology). He adds that “[the object of emotion] is always something that is in some way important to the one who experiences the emotion”. This is also why people are generally less concerned by, for example, wars in other countries than their own, unless they have some personal connection to that country. An emotion is about something in the world that’s related to your self-concept of ‘you or yours’.
Examples of Emotional Design
Uber builds technology to connect customers with a one-trip private driver (you could call it a deluxe taxi service). While the copy is still a bit anonymous and lacks character, the visual design speaks loud enough to deliver the right emotions. Anticipation, joy, and trust are all there on the first impression of the home page. Also, the interaction designer had to leave a lot of space for that big photo. So here we see a first example of emotional design through interaction design.
Simple Bank is pretty neutral in it’s wording (as they still need to be elegantly formal as a bank) but it is obvious that they worked on the first impression you get when arriving at their home page. For example, the combination of the words BANK and FUTURE is a pretty strong stimulus, targeted at people’s current mistrust of banks and worry about the future. These few words acknowledge people’s worries and their need for a bank that is future-proof.
- See more at: http://sodastudio.nl/nieuws/make-more-impact-on-your-customers-through-emotional-design#sthash.nTcI7XWM.dpuf