Providing expert guidance across strategic disciplines for an arrange of clients and verticles.
E-COMMERCE BRAND AND PRODUCT STRATEGY
Managing all aspects of the brand family for an e-commerce company. Build out of the brand architecture and framework, managing operations, implementing distribution strategies, hiring and developing product specialist team. Manage supplier relationships.
PRIORITY ACCOUNT STRATEGY & NEW BUSINESS OPPORTUNITIES
Building and implementing strategic framework across priority accounts. Clients include Amazon, and Microsoft, as well as new business scoping and opportunities.
ACCOUNT AND STRATEGIC PARTNER
Assessing and executing on optimal marketing opportunities for select clients including AT&T, Microsoft, IHG, Skype, and Marketplace Ignition. Including the build-out of global social strategies with localization, brand building and launch initiatives, competitive analysis, research and optimization across clients.
ACCOUNT MANAGEMENT AND STRATEGIC LEADERSHIP
Specializing in strategic, creative and technical solutions to help define, craft and support email, mobile, social and web campaigns—all tailored to the brand, marketing objectives and production realities of our top client, Alaska Airlines.
INFLUENCER MARKETING STRATEGIES
Led the strategic effort for the Collective Project (a Microsoft campaign), where we strategically identified college students who were using One Note to collaborate across their teams. Results include being the most successful campaign of all time with over 2 billion impressions on social and 76 million engagements.
“Andrea’s ability to strategically navigate in the digital space for her clients is remarkable. She is able to manage a variety of projects as well as lead the internal team all while holding herself and her work to the highest standards. Any company that has the privilege of working with or for Andrea will gain a strong leader with an abundance of industry knowledge.”
Kathryn O., Digital Marketing Strategy
“Andrea jumped right in and helped us execute a successful decide.com launch. She was professional, insightful and of the highest integrity. I was impressed with Andrea's ability to bring new ideas to the table and execute proactively with good results. Hire Andrea if you can (she will surely be in demand)!
Mike F., Entrepreneur (CEO, Decide, aquired by eBay)